Start a Food Business
Without a Kitchen
Get the Free Foodpreneur Playbook — launch lean, test fast, and scale smart.

A Vision Fueled by Purpose
Chef Felix envisions a new generation of foodpreneurs—driven not just by profit, but by passion, purpose, and perseverance. Through ventures like Asuncion’s Private Dining, AllFood, and the FoodPreneurship Program, he is building more than brands—he’s creating a movement.
Here, food isn’t just a product. It’s a mission. A mission to empower families, create meaningful jobs, and bring the rich flavors of the Philippines to the global stage.
This platform is a call to dream boldly and build with excellence. Because when we lead with faith and serve with heart, we don’t just build businesses—we build legacies.
Ready to Start Your Food Business—Even Without a Kitchen?
Don’t let limited capital or zero experience stop you. Chef Felix’s FREE playbook gives you the exact steps to build a food brand from scratch using modern tools, lean strategies, and no-nonsense advice.
Start smart. Avoid costly mistakes. Launch with confidence.
Why Work With Chef Felix?
If you’re dreaming of starting a food business but feel overwhelmed by the costs, the complexity, or just not knowing where to begin—Chef Felix is your shortcut to clarity and momentum.
Forget the myth that you need a big kitchen, culinary background, or piles of capital to succeed. Felix shows you how to build a real food brand with modern tools, lean strategies, and zero fluff.
He’s not just giving you theory—he’s walked the path and helped countless others do the same. From navigating shared kitchens and co-packing deals to building agile systems that scale, you’ll learn street-smart frameworks that save time, money, and guesswork.
You’ll be learning from a TEDx speaker, published author, and trusted mentor in the food startup space—someone who truly gets the hustle and knows how to guide you toward smart growth.
This is where smart foodpreneurs start.
Got Questions? We’ve Got Real Answers.
Starting a food business can feel overwhelming—especially when you’re doing it lean. That’s why we created this FAQ section to clear up the confusion.
Do I need to have a background in food or culinary to start?
Nope! Many successful foodpreneurs started with zero kitchen or culinary experience. What you need is the right mindset, a lean game plan, and willingness to test and learn.
I don’t have a kitchen. Can I still launch a food product?
Absolutely. Felix specializes in helping founders launch without owning a kitchen—using co-packing, shared kitchens, and strategic outsourcing.
What kind of support will I get if I sign up?
You’ll receive the Foodpreneur Playbook, exclusive invites to webinars or executive classes, and the option to book strategy calls or join our community.
Who is this for?
This is for aspiring food entrepreneurs, side hustlers, and creative doers who want to build something meaningful—without massive overhead or risk.

Meet Chef Felix
Helping Aspiring Food Entrepreneurs Build Smart, Lean, and Profitable Brands
Chef Felix is on a mission to redefine what it takes to break into the food industry. With no traditional kitchen, no massive startup budget, and no culinary degree required, he proves that the old rules don’t apply anymore.
Combining street smarts with continuous learning, Chef Felix empowers aspiring entrepreneurs with practical strategies to launch and grow food businesses in today’s fast-moving world. His content and coaching are built around real solutions—from using shared kitchens and co-packers to leveraging low-capital models and digital tools.
Whether you’re dreaming of launching your first food product or scaling a lean operation, Chef Felix helps answer the big question:
👉 “How do I start a food business—without a kitchen or big overhead?”
Through his guidance, modern entrepreneurs gain clarity, confidence, and a smarter path forward—one that’s faster, more flexible, and built to thrive.
What People Say
Hear directly from the foodpreneurs who’ve taken the leap with Chef Felix. From starting with zero capital to launching their own products, these voices share how the right guidance, mindset, and strategies made all the difference.
As a co-founder of Esme Restaurant Inc., Felix brings not just his culinary skills, but a level of passion, vision, and resilience that’s rare to find.
His work ethic is unmatched—he’s the kind of leader who rolls up his sleeves, stays focused on the details, and always puts people first, whether it’s our team or our customers.
What truly sets Felix apart is his long-term vision. He doesn’t just cook food—he creates experiences, builds communities, and opens doors for aspiring food entrepreneurs.
He’s always thinking five steps ahead, yet remains grounded and humble, always willing to listen and adapt. Even during the toughest challenges, I’ve seen him rise, recalibrate, and lead with grace.
That’s the kind of resilience that keeps businesses moving forward. Felix isn’t just a chef or a business partner—he’s a visionary with a heart for impact. I’m proud to be building something meaningful with him, and I know we’re only getting started."
Felix isn’t just a chef or entrepreneur—he’s a connector, a visionary, and a true servant leader. Within BNI ONE Pampanga and beyond, he has consistently shown what it means to lead with integrity, purpose, and a heart for collaboration.
His work ethic is phenomenal. Felix shows up fully—not only for his business but for the people around him. He’s the kind of person who listens deeply, acts intentionally, and always looks for ways to uplift others. That kind of leadership is rare and powerful.
What inspires me most is his resilience. No matter the challenges, Felix finds a way forward—with grace, grit, and a clear sense of mission.
He’s helping build a stronger, more connected entrepreneurial ecosystem in Pampanga, and I’m honored to be walking alongside him in that journey."
As a member and collaborator within the Young Entrepreneurs of Pampanga network, I’ve seen firsthand how Felix brings his entrepreneurial spirit and leadership into every conversation and initiative he joins.
What sets Felix apart is his heart for service. He doesn’t just build businesses; he builds people. Whether he’s helping an aspiring foodpreneur find clarity or developing platforms that create real opportunities, Felix moves with intention and impact.
His work ethic is relentless. He’s constantly sharpening his skills, embracing innovation, and pushing boundaries—all while staying grounded in values. And his resilience? Unshakable. Even when faced with challenges, he remains composed, solutions-focused, and ready to pivot.
Felix is more than a chef or entrepreneur—he’s a catalyst for change in Pampanga’s business landscape. I’m proud to call him a brother in entrepreneurship and a partner in building the future of local enterprise."
I ’ve seen firsthand how deeply committed he is to excellence. He doesn't just talk about big dreams—he backs them up with hard work, sharp execution, and a willingness to learn and grow.
What I truly admire about Felix is his resilience. In an industry as tough and fast-changing as food and hospitality, he remains steady—always recalibrating his plans without losing sight of his purpose.
Whether he’s building a brand, mentoring young foodpreneurs, or leading operations, Felix shows up with clarity, humility, and grit.
Felix isn’t just a chef or a business owner—he’s a visionary leader who’s shaping a movement in food entrepreneurship.
It’s been an honor to witness his journey, and I have no doubt he will continue to make waves in the industry."
As part of the Business Development Committee, Felix brings not only innovative ideas but also a deep sense of commitment to empowering local entrepreneurs. His approach is always strategic yet grounded in community and collaboration.
Felix is the kind of leader who follows through—he doesn't just talk about growth; he actively builds it. Whether he’s mentoring foodpreneurs, crafting new ventures, or contributing to policy-shaping discussions, his passion is evident.
His work ethic is unmatched; he shows up prepared, focused, and always willing to contribute more than what’s expected.
What I admire most is his vision and resilience. He sees beyond the immediate wins and is always thinking about how to uplift the broader ecosystem. Even in the face of setbacks, Felix remains driven and optimistic, which is contagious to everyone around him.
Pampanga’s business landscape is better because of leaders like Felix. I’m grateful to be working alongside him in building a stronger, more inclusive business community."

Let’s Build Something Meaningful Together
Have a question, an idea, or ready to start your journey in foodpreneurship? Reach out—we’d love to hear from you.

The Food Business Dream Feels Closer Than Ever—But Harder Than It Should Be.
You’re passionate about food. You’ve got ideas, ambition, and the drive to build something of your own.
But every time you try to take the first step, you hit a wall.
“I don’t have a restaurant, a commercial kitchen, or a culinary degree.”
“I barely have the capital to get started—how am I supposed to compete?”
“The advice out there is either outdated, overly complicated, or made for big players.”
Sound familiar?
You’re not alone.
Thousands of aspiring food entrepreneurs are stuck in the same cycle—dreaming big, but paralyzed by confusion, high startup costs, and lack of real-world guidance. Traditional models demand too much: months of planning, expensive equipment, permits, overhead, and a mountain of risk—before you even sell your first product.
There’s a clear gap.
You don’t need fluffy inspiration or theory—you need a mentor who understands how to build lean, modern, and profitable food brands without wasting time or money.
You need a smarter path—one that’s built for today’s tools, today’s market, and your reality.